Promoting greatness in teams and leaders is our passion.

We’re all about helping teams, and the leaders that serve them, grow their ability to collaborate, trust, and interact more effectively. 

We’re a team of business-experienced, road-tested, certified team and leadership coaches based in Richmond, VA who know our stuff, yet don’t take ourselves too seriously.  We’re here to serve and will delight in working with you. 

Kimberly Parsons-headshot.jpg



Kimberley is a highly sought-after executive + team coach, master facilitator, and speaker who partners with teams and leaders to help them reach higher levels of performance and results.

She began her career as an IT professional--doing everything from delivering code to leading large teams, when her path was disrupted after participating in a nine-month leadership coaching program for women leaders in Tech.  She started the program with the goal of becoming a better leader and came out with a desire to make “great people”—not “great code”—her ultimate deliverable. That launched her second career in talent development where she has focused on developing team effectiveness, leading and executing strategy, and maximizing talent potential.  

With over nineteen years serving in Fortune 500 and not-for-profit companies, her experiences position her to bring pragmatism and a results focus, as well as, an emphasis on the heart and humanity, to her clients. 



  • M.S. Virginia Commonwealth University and B.B.A Georgia Southern University, both in Information Systems

  • Team Coaching Certificate from Corentus

  • Leadership Coaching Certification from Georgetown University

  • Professional Certified Coach, International Coach Federation 


Amy Kocev


My team superpower: I enable teams to leverage their own strengths in concert with the strengths of those around them, which tones down the drama, dials up the productivity, and increases engagement across the board.


Barrhonda White


My team superpower: I enable teams to upgrade their connection points with each other to honor the needs of each team member and enhance their collaboration.


Jerica Convington


My team superpower: I enable teams to create buy in for the dreams they have and the part they can each play in making it a reality, because after all, “teamwork makes the dream work”.